La Jolla Surf Town Staple CREWNECK- purple ice

In the early 1900s, La Jolla transformed from a quiet coastal escape into a bright, beloved seaside retreat. With travelers soaking in ocean air and artists painting seaside vistas, the town radiated warmth, color, and creativity. This crewneck brings that history to life in a joyful sunset sorbet palette celebrating lavender with soft pink script, like your favorite ice cream melting into a cotton candy sky.

Rooted in the soul of Surf Diva, La Jolla’s homegrown surf shop and school since 1996. It’s a cozy nod to the free-spirited energy of the coast.

Why You’ll Love It:

• Incredibly soft fleece, perfect for foggy mornings or breezy evenings

• Sunset-inspired colorway: Lavender and pink that pop with personality

• Classic script embroidery with vintage postcard flair

• A comfy keepsake from the beach town that’s always in season

Styling Tip:
Layer it over a bikini after a golden-hour surf or wear it with cutoffs and sneakers for a walk to your favorite local ice cream shop. Whether you're on the cliffs at sunset or curled up by the fire, this crewneck keeps La Jolla close.