La Jolla Surf Town Staple CREWNECK- oregano

Picture the early 1900s, when La Jolla began to shift from a sleepy seaside enclave into a magnetic coastal retreat. With art colonies popping up and salt air drawing travelers west, this town became a feeling. That feeling is woven into this sweatshirt. The oregano/olive hue nods to windswept bluffs, sun-aged trails, and the quiet resilience of surf and sand. It’s a modern take on a timeless journey anchored in the soul of La Jolla and Surf Diva, the surf school and lifestyle shop that’s called it home since 1996.

Why you'll love it:

• Brushed fleece softness—like wrapping up after a long swim at golden hour

• A grounded, earthy shade that’s low-key yet effortlessly striking

• Embroidered script that channels the charm of vintage coastal getaways

• A tribute to La Jolla’s past, your present, and the surf culture that connects them

Styling Tip:

Throw it on over bike shorts for post-surf smoothies, or pair with wide-leg pants and boots for a coastal‑meets‑city vibe. Whether you're headed to tide pools or tucked into a book at your favorite café, this sweatshirt adds depth, ease, and just enough story.